Business Transformation on Force.com Platform
A Synergistic Sales Application Enables Tate & Lyle to Achieve Their Top-Line Objectives
Sales Leadership Challenges
- Cumbersome view of Sales pipeline at a global level with sales data across disparate systems
- Data Repositories Siloes – SAP CRM, Daptiv & Excel was used to maintain data separately for Account Managers, Technical Services & Applications. This restricted users from accessing other data in an easy manner
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About Tate and Lyle
Tate & Lyle (T&L) is a global provider of distinctive, high quality ingredients and solutions to food, beverage and other industries. Most of their customers are food and beverage manufacturers; this includes sweeteners such as SPLENDA. They also have many customers in industrial, animal feed, pharmaceutical, and personal care markets.
GyanSys Approach for Implementation
T&L selected Salesforce to replace their SAP CRM, Excel & Daptiv to capture visibility across sales activities prior to Quote/Contract entries. The team from GyanSys provided a Force.com based solution to move all the data from legacy database systems into Salesforce.
The Salesforce solution was implemented in a span of 6 months across 400+ global users, with a sequential go-live across EMEA, APAC, NOAM & LATM regions.
“The team from GyanSys developed an application that has exceeded our expectations, helping our sales leadership focus on global sales at one snapshot. We have selected them to support our Salesforce program for the next 3 years.”
Sr. Director Sales – Tate & Lyle
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