Business Transformation on Platform

A Synergistic Sales Application Enables Tate & Lyle to Achieve Their Top-Line Objectives

Tate & Lyle selected GyanSys & Salesforce to implement a seamless sales application using A multi-region roll-out, this will sequentially go-live across 400+ users in 9 months.

Sales Leadership Challenges

  • Cumbersome view of Sales pipeline at a global level with sales data across disparate systems
  • Data Repositories Siloes – SAP CRM, Daptiv & Excel was used to maintain data separately for Account Managers, Technical Services & Applications. This restricted users from accessing other data in an easy manner

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About Tate and Lyle

Tate & Lyle (T&L) is a global provider of distinctive, high quality ingredients and solutions to food, beverage and other industries. Most of their customers are food and beverage manufacturers; this includes sweeteners such as SPLENDA. They also have many customers in industrial, animal feed, pharmaceutical, and personal care markets.

GyanSys Approach for Implementation

T&L selected Salesforce to replace their SAP CRM, Excel & Daptiv to capture visibility across sales activities prior to Quote/Contract entries. The team from GyanSys provided a based solution to move all the data from legacy database systems into Salesforce.

The Salesforce solution was implemented in a span of 6 months across 400+ global users, with a sequential go-live across EMEA, APAC, NOAM & LATM regions.

Outcome + Impact on Tate and Lyle’s Business

Salesforce for T&L promotes synergy between sales, tech service, and applications.

  • The Account Managers are now focused on finding new customers, the tech service and applications engineers are able to easily follow through and create/enhance of customer projects.
  • T&L sales team has the tools it needs to manage its sales process through Salesforce. The sales team can now make more calls each week and is well positioned to capture more market share.
  • Better visibility into sales pipeline, KPI’s and lead conversions.
  • Detailed insights of customer projects.

The team from GyanSys developed an application that has exceeded our expectations, helping our sales leadership focus on global sales at one snapshot. We have selected them to support our Salesforce program for the next 3 years.

Sr. Director Sales – Tate & Lyle